Before you start selecting your next team I’m going to throw something out there. “There is no I in team” would be one of the dumbest most stupid clichés in the sporting and business world. We have all heard it. Many of us repeat it and repeat it. Some of us even have it hanging in a frame on our walls. What the hell for?

What about "a champion team will always beat a team of champions" - what a heap of BS. This rarely happens unless they stuff it up. 

In many ways individuals are not much different than companies. Successful companies both big and small work hard daily to build their brand, name and reputation. Why? Because having a trusted and respected brand provides them with big advantages over their competition.

A strong personal brand can do the same for you!

“The opposite of courage in our society is not cowardice it is conformity” – Rollo May

The definition of conformity is “be similar, be in line with” I really struggle to understand why people want to be just the same as each other. I don’t get it. Put simply conformity makes me angry and confused.